Welcome friend, now you are one of us
Keep It Surreal is a London-based lifestyle brand inspired by exploration and driven by curiosity. We represent a global community of wanderers, equipping them with travel-inspired clothing and photographic prints.
Our carefully crafted streetwear is designed with soul and locally produced with high-grade fabrics in the United Kingdom. Rooted in travel culture, we believe this world is ours to discover.
It's a big planet, after all.
WHY WE FLY
A plane is the emblem of the modern day explorer. Beckoned by the spirit of adventure, we leave our lives behind in search of forgotten truths and new perspectives.
We fly to set our minds ablaze.
We are humbled by sprawling vistas, cultured by alien metropolises, and driven by a curiosity and dream-like lucidity that makes us question: is this fantasy or reality?
We don't fly to escape, or forget. We fly to remember. Remember what it's like to wonder. What it's like to be alive. And to explore the space between the life we live and the life we want.
How can something that climbs so high make us feel so grounded?
We fly with conviction and resolve because we understand that, no matter the turbulence, clear skies lay ahead.
And above all, we fly because we know that life is an odyssey, and the only way to shake the shackles of convention is to
KEEP IT SURREAL.